A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. Response to Debbi Fields' idea of starting Mrs. Fields' Cookies.
Strategy as Simple Rules (HBR OnPoint Enhanced Edition)
Published: 23 December, 2006
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As of: January 08th, 2009 09:23:51 PM
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I can't think of a comparable level of cultural excitement about something since Neil Armstrong landed on the moon in the 1960s. Gil Schwartz, CBS publicist, on the "Survivor" finale.